C+C, a leading communications agency, has a long history working on behalf of companies and municipalities to reduce contamination in recycling among residents. They were asked to present educational strategies for effective recycling on a national webinar.
To understand current consumer attitudes, C+C ran a survey with kNOW, uncovering some interesting insights and regional differences in how people recycle.
The survey was comprised of 6 questions to 1,000 survey members, split evenly between men and women, ages 25+
The survey results not only provided C+C with insights to the questions, but the data supplied allowed for results to be evaluated by geographic region and demographics.
With the data, C+C was able to provide up to date responses to the current challenges, which helped support the educational strategies.
The kNOW team was responsive, turned around the survey in 24 hours and extremely detailed in the data provided.
During a time when data privacy concerns among consumers were at an all-time high, a leading, influential online publication among media, marketing, and advertising professionals wanted to provide their readers with an abundance of reliable information on both the Facebook/Cambridge Analytica scandal as well as the roll out of the General Data Privacy Regulation (GDPR) in the EU.
Conduct a survey among Americans to gauge their familiarity with GDPR and understand their general concerns with how companies use, share, and store their data as well as how their concerns with Facebook specifically have shifted after the Cambridge Analytica scandal.
kNOW surveyed a nationally representative sample of 1,000 U.S adults asking about the topics outlined above among other related questions.
The survey was completed in 24 hours and data was delivered in a variety of formats, ranging from raw files to prepared banner tables and charts. The speed at which results were ready combined with the simple formatting of the data allowed for insights to be easily identified, summarized, and published when the information was most relevant to readers.
A dashboard was also prepared and delivered to provide a complimentary visual summary of the data. This was available to readers to access online as well as download for their own use.
A leading global consulting firm was assisting their customer with high-level business planning. The client was considering opening additional facilities and expanding into other areas of the U.S. Before moving forward, they wanted to understand the level of interest in their offering in various markets as well as identify their target audience in the areas being tested. Given that the project was still in its infancy and its outcome unknown, initial research had to be conducted with very little risk.
Start with a simple survey among a national representative sample of U.S adults about the types of activities in which they regularly participate. The survey included a variety of activities along with the one of specific interest to the client to get as much relevant information as possible. kNOW Instant Insights was used to get results quickly, easily, and at very minimal cost to the client.
In less than 24 hours the survey was completed, and results were delivered. Despite the simplicity of the survey and the process, the firm was able to collect powerful data and gauge not only interest overall, but also begin to define a target audience for new markets by using the standard demographics always included with kNOW. The deliverable included both traditional data files as well as a visual component that the firm was able to effortlessly share with their clients as part of an initial report.